I'm a storyteller. I help companies, organizations and brands navigate the complex media landscape, secure positive coverage, elevate their visibility and tell their story in a mindful, meaningful way.
Hi, I'm Andrea.
As an experienced communications leader, digital marketer, copywriter and content strategist, I have a proven track record for navigating the digital landscape in an increasingly competitive media market to deliver results.
For some partners, I've developed and executed comprehensive strategic marketing plans or broad-based public relations campaigns. Some of these I work with on an on-going basis, while others turn to me for à la carte services: composing and distributing press releases, copywriting and content management, conducting website audits, social media strategy, media planning, SEO-friendly blog content, and media training for press interviews. Oh, and experience in crisis communications means I help these entities stay out of the hot seat — and in the driver's seat.
I also tell stories as a regular contributor to local, regional and national publications. My byline has appeared in Family Circle, The Hartford Courant, Yankee Magazine's NewEngland.com, Daily Candy, Design Sponge, Classic Boat Magazine, Baltimore Magazine, Rhode Island Monthly, Edible Rhody, Providence Monthly, New England Golf & Leisure and more, and I’m a regular contributor on The Rhode Show (WPRI 12 – CBS).